Cost-per-click (CPC) is a paid advertising model where an advertiser pays a fixed cost to a newsletter owner for every click on their ad. This model rewards newsletters owners based on the number of subscribers that click on ad units in their email newsletters.
Advertiser sets CPC price they are willing to pay at. They also upload their campaign details, goals and ad copy.
Newsletters selects the ad campaign to publish from one of the self-service ready-to-go adverts available to them.
Click metrics are tracked uniquely across campaigns and payment is calculated on ongoing performance.
How do I run an email ad?PostApex2022-05-13T19:50:45+00:00
Once you’ve applied, you’ll receive access to your unique tracking URL, ad copy and graphics/artwork. You can immediately start populating your newsletters with these ad units and will get access to a dashboard to track your earnings and metrics.
What format do Email Ads come in?PostApex2022-05-13T19:51:41+00:00
As a publisher, your earnings are calculated in real-time giving you precise insights on exactly how much you are making on your newsletters running Email Ads. We aggregate your click rate data daily and your balance will be available immediately in your Wallet.
What if I already have paid sponsorships?PostApex2022-05-13T19:54:14+00:00
Your Dashboard shows a real-time view of your balance and you can see aggregated click data. Your balance is made available to you in your Wallet and you are able to easily add funds directly from there.
The Campaign pages show your budget allocation and amount spent on a campaign-by-campaign basis.
The Newsletter Dashboard shows how much commission you have earnt from running ads in your email newsletter.
How do I create an advertising ad campaign?PostApex2022-04-23T16:38:05+00:00
Once you’ve logged into your account, click Create Campaign to start a new advertising campaign. You can specify your budget, target demographics, categories, tags, age range, location and set your bid CPC price.
How do I upload my newsletter to your ad network?PostApex2022-04-23T16:39:40+00:00
Once you’ve logged into your account, navigate to Add Newsletter to upload your newsletter information to the ad network. You’ll be able to detail out all the specifics of your newsletter, including subscriber numbers, CTR and subscriber demographics. You can add an unlimited number of newsletters to your account, for free.
How much does it cost?PostApex2022-04-23T16:31:32+00:00
PostApex is completely free to use for advertisers and publishers. There are no fees to creating campaigns, adding your newsletter or using any of the tools on our platform. Please see our pricing page for more information.
How do I sign up?PostApex2022-04-23T16:30:16+00:00
You can click the Get Started button to begin the sign up process. A member of our team will then review your application and provide you with your login details. Due to incredibly high demand, we assess registrations on an on-going basis. It is advised to complete your registration as soon as possible.
How do you generate revenue?PostApex2022-04-19T11:37:04+00:00