Cost-per-click (CPC) is a paid advertising model where an advertiser pays a fixed cost to a newsletter owner for every click on their ad. This model rewards newsletters owners based on the number of subscribers that click on ad units in their email newsletters.
- Advertiser sets CPC price they are willing to pay at. They also upload their campaign details, goals and ad copy.
- Newsletters selects the ad campaign to publish from one of the self-service ready-to-go adverts available to them.
- Click metrics are tracked uniquely across campaigns and payment is calculated on ongoing performance.