Location
This involves targeting ads to people in specific geographical locations, such as cities, states, or countries.
Interests
This involves targeting people based on their interests, such as sports, fashion, or technology.
Age
This involves targeting ads to people of a specific age range, such as 18-24, 25-34, 35-44, etc.
Language
This involves targeting ads to people based on the languages they speak, read and write.
Gender mix
This involves targeting ads to people of a specific gender, such as male or female.
Behaviour
This involves targeting people based on their online behavior, such as the websites they visit or the searches they conduct.