Cost-per-click (CPC) is a paid advertising model where an advertiser pays a fixed cost to a newsletter owner for every click on their ad. This model rewards newsletters owners based on the number of subscribers that click on ad units in their email newsletters.

1. Advertiser sets CPC price they are willing to pay
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2. They also upload their campaign details, goals and ad copy
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3. Newsletters selects the ad campaign to publish from one of the self-service ready-to-go adverts available to them
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4. Click metrics are tracked uniquely across campaigns and payment is calculated on ongoing performance

Once you’ve applied, you’ll receive access to your unique tracking URL, ad copy and graphics/artwork. You can immediately start populating your newsletters with these ad units and will get access to a dashboard to track your earnings and metrics.

You’ll receive several types of ads for each Advertiser you’re approved to run ad units for:

Logo: Incorporate the brand logo however you like

Small Graphic: In partnership with [Brand name] (Height: 60px)

Medium Graphic: Brand logo and CTA ad copy (600px x 100px)

Large Graphic: Brand logo and CTA ad copy (600px x 180px)

Free Text: Ad copy free text you can integrate and style into your newsletter

We don’t recommend running more than two Email Ads simultaneously, however you can cycle adverts across multiple campaigns to ensure maximum exposure and wide variety for your audiences.

Please note, we take great care in ensuring that the Email Ads are only displayed on newsletters with relevant audiences, so you might not be approved to run all the ads we have on our network.

Click spamming occurs if a user repeatedly clicks a link in succession. We have software that detects this and will block those clicks from being registered.

We also maintain global IP address blacklists to ensure clicks come from genuine real users.

To learn more about how we protect against click spam, please contact us.