If you use PostApex as a self-serve platform, you will be required to pay for your campaign upfront. This means that you will need to add funds to your account before you can start running your campaign. The funds will be used to cover the cost of displaying your ads to the targeted audience. Minimum campaign budget is $100.
However, if you opt for the managed service, you will not be required to pay upfront. Instead, you will need to sign a contract and agree on the terms and conditions of the service. The cost of the campaign will be based on the number of clicks that are fulfilled, and you will only be required to pay once the campaign has been completed.
It's important to note that the managed service is only available for larger campaigns and requires a minimum spend. If you are unsure about which option is best for you, PostApex customer support can help you make an informed decision based on your advertising needs and budget.