How are clicks validated?

Our click validation service is in built with our proprietary Ad Fraud Engine. Each click (traffic) goes through several layers of checks before it is added to your dashboard, this includes:

(1) De-dupe checks - removes duplicative clicks

(2) Geo check - validates the click does not come from regions not targeted

(3) Bot / crawler check - removes all bots and known crawlers

(4) User agent check -  removes headless browsers and other bad actors (like scrapers)

This ensures that only valid clicks are counted. If you have any further questions on our click validation service, please contact us.

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