How are the UTM parameters formatted?

UTM parameters are formatted as a query string that is appended to the end of a URL. The basic structure of a UTM parameter includes three components: the parameter name, the equal sign, and the parameter value. Here's an example of what a UTM parameter might look like:


In this example, there are three UTM parameters:

- utm_source: The source of the traffic, in this case, Facebook.

- utm_medium: The marketing medium, in this case, social media.

- utm_campaign: The name of the specific campaign, in this case, the spring sale.

Each UTM parameter is separated by an ampersand (&) in the query string.

Any campaigns you run on PostApex will have the following UTM automatically populates `utm_source=<Newsleter Name>&utm_medium=email&utm_campaign=postapex&utm_campaign_name=<Campaign Name>` to the end of your url.

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