Measuring the success of your email ad campaigns is crucial to understanding the impact of your efforts and improving future campaigns. Some common metrics to track include open rates, click-through rates, conversion rates, unsubscribe rates, and revenue generated. By analyzing these metrics, you can gain insight into what is working and what is not, allowing you to make data-driven decisions and optimize your campaigns for better results. Additionally, it's important to establish specific goals for each campaign and track progress towards those goals to determine overall success.
We work with our advertisers to ensure that their ROAS (return on ad spend) is greater than x7, so for every $1 you spend in email ads with us, we want to ensure that you make at least $7.