There are several ways to track conversions, depending on your goals and the tools you are using. Here are a few options:
1. Google Analytics: Google Analytics is a powerful tool for tracking website activity, including conversions. You can set up goals in Google Analytics to track specific actions, such as form submissions, product purchases, or page views.
2. UTM parameters: You can use UTM parameters in your links to track where your traffic is coming from and which campaigns are driving conversions. By adding UTM parameters to your links, you can see which channels, campaigns, and ads are driving the most conversions.
3. Conversion tracking pixels: Many advertising platforms, such as Facebook and Google Ads, offer conversion tracking pixels that you can add to your website. These pixels track when a user completes a specific action, such as making a purchase or filling out a form.
4. CRM software: If you are using a CRM (customer relationship management) software, you can track conversions by linking specific actions to individual contacts or leads in your CRM. This allows you to see which campaigns and channels are generating the most valuable leads and customers.
Overall, the key to tracking conversions is to have a clear understanding of your goals and to use the right tools and tactics to track and measure your progress towards those goals.
When you create an advertising campaign on PostApex, the UTM parameters will automatically update to reflect traffic you receive from each publisher.