PostApex provides advertisers with detailed analytics and reporting to measure the performance of their ads. Ad performance can be measured based on different metrics depending on the campaign objectives and goals. Some of the key metrics used to measure ad performance on PostApex include:
- Impressions: The number of times your ad was displayed to users.
- Clicks: The number of times users clicked on your ad and were redirected to your website or landing page.
- Click-through rate (CTR): The percentage of impressions that resulted in clicks.
- Conversions: The number of users who took a desired action on your website, such as making a purchase or filling out a form.
- Conversion rate: The percentage of clicks that resulted in a conversion.
PostApex provides real-time data and analytics on ad performance, allowing advertisers to track their campaigns and make adjustments as needed. The dashboard provides detailed performance reports, including impressions, clicks, CTR, conversions, and conversion rates, as well as demographic and geographic data on the audience reached by the campaign.