How to run Affiliate Ads as a publisher.

What are Affiliate Ads?

Affiliate ads, also known as affiliate marketing, is a performance-based advertising model where an advertiser pays a commission to an affiliate for each sale, lead, or other desired action generated through their promotional efforts.

Affiliate marketing works by the following process:

  1. An advertiser (also called a merchant) creates an affiliate program on PostApex and offers commissions to newsletters that promote their products or services.
  2. Newsletters sign up for the program and receive unique tracking links or codes to use in their promotions.
  3. Newsletters promote the advertiser's products or services through their email newsletters.
  4. When a user clicks on an affiliate's tracking link and completes a desired action, such as making a purchase or filling out a form, the newsletter earns a commission.
  5. PostApex tracks the conversions and pays commissions to the newsletter based on the agreed-upon terms and conditions of the program.

Affiliate ads can be a lucrative revenue stream for publishers, as they can earn commissions on sales or leads generated through their promotional efforts. The key to success in affiliate marketing is to find the right products or services that resonate with your audience and promote them in a genuine and effective way.

What is the payment model for Affiliate Ads?

The payment model for affiliate ads is based on performance, meaning that newsletters only earn a commission when they drive a desired action, such as a sale or lead, for the advertiser.

The payment model for affiliate ads can vary depending on the terms and conditions of the affiliate program. Some common payment models include:

  1. Cost Per Sale (CPS): This model pays newsletters a percentage of the sale amount for each product or service they sell through their promotional efforts.
  2. Cost Per Lead (CPL): This model pays newsletters a commission for each lead they generate for the advertiser, such as a form submission or email opt-in.
  3. Hybrid Models: Some affiliate programs may use a combination of these payment models, such as a CPS commission with a bonus for a certain number of leads generated.

The commission rate for affiliate ads can also vary depending on the advertiser and the product or service being promoted. Commission rates can range from a few percent up to 50% or more of the sale amount, depending on the industry and the level of competition.

It's important to read and understand the terms and conditions of each affiliate program before running the ad, to ensure that you understand the payment model and commission rates, as well as any other requirements or restrictions for promotion.

What do Affiliate Ads look like in my newsletter?

Affiliate ads in newsletters can look and feel the same as native ads, which are designed to match the look and feel of the newsletter content.

Affiliate ads can take various forms, including:

  1. Text Links: These are hyperlinked words or phrases within the newsletter content that promote a specific product or service, and can be easily integrated into the newsletter without disrupting the flow of the content.
  2. Banner Ads: These are graphical ads that are typically placed within the newsletter content or in a dedicated ad section, and can include images, text, and a call-to-action.
  3. Product Reviews: These are reviews of products or services that include an affiliate link, allowing readers to easily purchase the product or service being promoted.
  4. Sponsored Content: This is content that is sponsored by an advertiser and is designed to blend in with the editorial content of the newsletter. Sponsored content can include affiliate links and can be used to promote specific products or services.

Regardless of the format, affiliate ads in newsletters should be clearly marked as advertisements and should not be misleading or deceptive in any way. It's important to disclose any affiliate relationships to readers, as required by law, and to promote products or services that are relevant and valuable to your audience.

How to get started?

Login to your account and then head to Adverts -> Affiliate Ads

Click Open Advert to view the advert components:

  • Tracking link
  • Advert creative
  • Advert copy

Copy the tracking link, the advert copy and download the advert creatives.

Insert these into your email service provider (e.g. Mailchimp), styling the advert to match your regular newsletter content.

Make sure you connect the tracking link to the advert correctly.

How do I see the advert performance and how much I get paid?

To see the performance of the ads you've run, you can log into your PostApex dashboard.

Once you log in to your dashboard, you'll be able to view real-time data on how the ads are performing, including metrics such as impressions, clicks, click-through rates, and revenue earned. You can also view reports that provide insights into which ad creatives and placements are driving the best results, allowing you to optimize your campaigns for better performance.

In addition to the PostApex dashboard, you may also be able to view ad performance data from your email service provider (ESP). It's essential to regularly review and analyze your ad performance data to ensure you're maximizing your revenue and delivering the best possible user experience to your subscribers.

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