What are Programmatic Ads?
Programmatic advertising is a way of buying and selling ads using automated software. Instead of manually negotiating ad buys between advertisers and publishers, programmatic advertising uses algorithms to match ads with the most relevant audience in real-time.
Programmatic advertising involves a real-time bidding (RTB) process, where advertisers bid on ad inventory based on targeting criteria such as demographics, location, interests, and behavior. The ad with the highest bid wins the auction and is served to the audience.
How is it Different from Affiliate and Native Ads?
Affiliate and native ads are two other types of digital advertising that are different from programmatic ads.
Affiliate ads involve paying publishers a commission for driving a specific action, such as a sale or sign-up. Publishers earn money only when the desired action is completed. This type of advertising is often used in e-commerce and other industries where the focus is on driving conversions.
Native ads, on the other hand, are paid placements that blend in with the content of a website or app. They are designed to look and feel like organic content, making them less intrusive and more engaging. Publishers are paid based on the number of clicks or impressions the ad receives.
How do Publishers Use Programmatic Ads?
Publishers can use programmatic advertising in a few different ways. One option is to sell their ad inventory directly to advertisers through programmatic channels. This allows publishers to maximize their revenue by reaching a wider audience and reducing their dependence on traditional ad networks.
Another option is to use programmatic advertising to fill unsold ad inventory. Publishers can set up rules and preferences for the types of ads they want to show and the types of audiences they want to target. This ensures that the ads that are served are relevant to the audience and meet the publisher's standards.
How is Programmatic Advertising Tracked?
Programmatic advertising is tracked through a variety of metrics, including impressions, clicks, conversions, and revenue. Publishers can track these metrics using their own dashboard or through the platform they're using to serve the ads.
To ensure accurate tracking, publishers are required to use the tracking pixels and tags that are provided by us on your dashboard. These tags allow us to collect data on how the ads are performing and provide insights into which targeting criteria and ad creative are most effective.
How are Payments Made?
Payments for programmatic advertising are made on a Net 30 basis. This means that publishers will receive payment for their ad inventory 30 days after the end of the billing cycle. We handle the billing and payment process on behalf of the advertiser and publisher.