We have three types of adverts you can insert into your email newsletter.
(1) Native Ads - ads that style into the regular content of the email newsletter
(2) Programmatic Ads - banner ads that distribute automatically across the ad network and update with new ad creatives autonomously
(3) Conversion Ads - adverts that payout on a predefined action (conversion) set by the advertiser, such as a purchase or subscription
All of these adverts pay out on on a CPC basis, so for every click the advert receives you will receive a guaranteed payout. The exception being Conversion Ads that also has a CPA element to it.