As a STRATEGIST, you’ve probably heard about the importance of attracting and retaining customers for your online business or brand. Today, 71% of consumers are researching companies before making a purchase. That’s why it’s more important than ever to create an engaging digital experience that keeps your target market coming back for more. Luckily, there are several strategies you can implement to attract new customers and keep them as repeat customers for longer periods of time.
Create a helpful digital experience
You’ve done a ton of work building your business, so you want new customers to know they’re in good hands. First and foremost, you want your customers to feel loved and heard. This can be achieved by creating a helpful digital experience that addresses your customers’ needs. For example, if your target market consists of photographers, you could create a photography-related digital experience. You can create helpful guides like how-to videos or blog posts on specific aspects of your industry. You can also create helpful digital assets like photography-related infographics and images. You can even create digital assets related to your business’s events. Maybe you hold a photography-themed festival every few years that draws in hundreds of customers and locals. Create digital assets related to this event that your target market can use to find out more information about the event.
Offer great value with your product or service
One of the best ways to attract new customers and retain existing ones is to offer great value with your product or service. It’s important to offer your target market something that they can use and enjoy. Otherwise, customers may not find your product or service useful. Plus, offering great value with your product or service can also help you grow your online business because more customers will likely become loyal to your brand and purchase other products or services from you. For example, let’s say you’re a travel agency. If your target market is travel enthusiasts, you can create travel guides that are helpful and enjoyable to read. You can create articles that provide tips on how to save money while travelling and how to plan an affordable trip. You can also create digital assets related to travel-related events or holidays. Maybe you hold a special travel-themed festival every few years that draws in hundreds of customers and locals. Create assets related to this event and share them on your social media platforms so your target market can learn more information about the event.
Invest in content marketing for your brand
When you first start promoting your brand online, you may only have a few posts on your social media channels. The key is to make sure you publish content regularly. Customers will likely forget about your brand if you don’t publish content regularly. You can also use different types of content to attract new customers and retain current ones. For example, you can use images, videos, blog posts, and quizzes to create engaging digital experiences. You can also use content that educates your target market by providing helpful guides and articles related to your business or industry. You can also use content that shows your brand’s personality and lifestyle. You can do this by creating lifestyle-related articles and images that can boost your brand’s personality and increase its likability.
Set up a welcoming onsite presence
Customers are more likely to return to your brand if they have a positive onsite presence. This can be achieved through a welcoming onsite presence that boosts your brand’s likability. This can be done by creating digital assets that are helpful, relatable, and fun. You can also create digital experiences that are helpful and inspiring. For example, you can create an online shop that’s based on your brand’s personality and lifestyle. You can also create digital assets related to your brand’s events and services. This can boost your brand’s presence and help customers get familiar with your brand. To further boost your onsite presence, you can create a blog or a blog series that’s helpful to your customers. You can write helpful guides, articles, and how-to guides that are entertaining, educational, and inspiring. You can also create memes or quotes that can boost your brand’s likability.
Plan events and rallies to build community
Building community is an integral part of customer retention and growth. Events and rallies are one way to do this. Events and rallies can help boost your brand’s likability, bring in new customers, and allow for networking opportunities. For example, you can host a photography-themed festival every few years that’s themed around your business’s events. This can help boost your brand’s likability and allow for customers to meet each other and build a community around your brand. You can also organize events that are related to your brand’s services or topics. You can organize a debate or discussion on a certain topic related to your brand or industry. This can help boost your brand’s likability and allow for networking opportunities. You can also organize a charity walk or run. This can help boost your brand’s likability and allow for networking opportunities.
Bottom line
Attracting and retaining customers is crucial for the success of any business, especially for those operating in the online space. In the digital world, competition is high, and customers have more options than ever before. That's why it's essential to have a strategy in place to attract new customers while keeping the existing ones engaged and satisfied.
