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What Is Native Advertising And How Does It Work In Email Newsletters

It's never been simpler to grow your company by using online advertising. As a result, there's a lot of information to take in, which may be overwhelming for those new to online advertising.

It's never been simpler to grow your company by using online advertising. As a result, there's a lot of information to take in, which may be overwhelming for those new to online advertising. There are hundreds of ad styles, campaign kinds, and performance indicators to consider for marketers on any online advertising platform.

Native advertising is one of the most recent and widely used ways of taking over the advertising industry. Often, just hearing the term "native advertising" is confusing, yet it's essential knowledge for anybody working in marketing.

What's native advertising, and how does it work? These questions will help you understand this mysterious advertising technique.

So, What Exactly Is Native Advertising?

Creating advertisements that blend seamlessly into page content, design, and platform behavior is the goal of native advertising. Native advertising includes things like search results that are promoted and social media postings that are sponsored. 

Organic search results and user-generated social media postings both offer similar value to consumers in their respective forms.

Types of Native Ads

Native advertisements are classified into three categories: 

  • Content Recommendation Ads:

These native advertisements display with other sponsored or editorial material on the same page. They may be found at the bottom of a page or to the side. 

  • Branded Content Ads:

While collaborating with an advertiser to produce unique content for their brand, publishers will still maintain the publication's distinct voice and tone. The material is hosted and distributed by the publisher through its website and newsletters. 

These native advertisements appear and feel much like the original content that the publisher usually produces for their audience.

  • In-Feed Ads:

Article feeds, product feeds, and social media feeds are all examples of in-feed native advertising. Article feeds are generally found on content or news aggregation sites, while product feeds are typically found on retailers, products, or service sites like Amazon or Best Buy. There is a resemblance between the appearance and feel of these and the environment or platform they're on.

How Do Native Ads Work?

Native advertising, a performance-marketing technique, is based on the supply-and-demand principle. Publishers seeking to monetize their website on the supply side have an audience and a broader reach. Advertisers want to reach a target demographic and achieve awareness, sales, or lead generation objectives on the demand side.

What Are The Costs Of Native Advertising?

Native advertising is more cost-effective than specific sponsored social media platforms. However, the price is not low. It's unrealistic to see results with a daily spend of $50 if your average CPCs are $0.20 to $0.90 across the major native ad platforms. 

Native advertising's future success is largely dependent on how much you spend in the first phases of a campaign's development. Assuming your target cost per action is $10, you'll need at least $5,000 each month to get started. Thus, you will be able to adjust for better performance and achieve your target CPA in the first few weeks after launching your ads.

How Native Advertising In Email Newsletters May Help Both You And Your Company

Here's how Native Ad Templates may help you and your company.

  • Multi-Campaign With Dynamic Advertisements

Manage campaigns that dynamically target, serve and optimize for email opens while running other campaigns in parallel with them. Those who sell email ad inventory may devote their time to more essential activities instead of doing manual tasks themselves.

  • Effectiveness In Human Trafficking

With dynamic ad serving and consolidated reporting, teams can plan campaigns ahead of time, keep up with creative rotation and customization, and get close information. You may also conduct several campaigns simultaneously, which helps to improve the speed and profit of trafficking.

  • No More Coding From Scratch

Instead of manually hardcoding advertisements into email newsletters, Native Ad Templates automates the process. Ad operations and marketing teams may now use Native Ad Layouts to customize how a native ad slot appears in an email newsletter's HTML design.

  • Email Ad Inventory In One Place

With Native Ad Layouts, you can centralize all of your native email ad inventory onto a single platform, making inventory management a breeze for you.

  • Many Methods For Selecting Your Target Audience

Personalization is possible with Native Ad Blueprints, which means you can serve up different ads to different readers without segmenting your subscriber list. First-party audiences, demographic groupings, and interest-based segments may all be used for targeting purposes as well.

Advantages Of Native Advertising

Native advertising has many advantages, as shown below.

  • Contrary to banner advertisements, which irritate users by forcing them to see them, users are trained and given the room to absorb information at their leisure rather than being forced to do so by aggressive banner ads.
  • Background ads are consumed by consumers unconsciously, with no effort needed– the material is ingested without any input from the customer. Because of the context in which the advertisements are presented, customers can easily recall the advertised product or service.
  • People preferred mobile native advertising above any other ad type. Some research shows that native advertising in news feeds encourages youngsters to buy from brands after seeing one.
  • In comparison to other mobile advertising, native ads have better click-through rates because of their non-intrusive character, which has led to a high acceptance rate and higher click-through rates.
  • The primary benefit of native advertising is that it does not create rejection among the audience. Consumers grow increasingly resistive to conventional advertising and acquire "banner blindness." On the other hand, native advertisements are not recognized as sponsored content and do not contain clear calls to action.


Native advertising has the potential to be a great thing. Brands and marketers benefit from their increased reader attention, while consumers benefit from a better online experience due to using them. It's a two-fold advantage as a marketing strategy. More people are likely to pay attention to, read, and listen to the advertisements when they're broadcast. There's a better possibility that customer confidence in the publisher will "rub off" on the brand. When it comes to online marketing and user experience optimization, native advertising is the way to go. However, no one wants to be overwhelmed with stuff that is either irrelevant or boring. Think twice before utilizing native advertising in your marketing strategy if you don't have a solid plan.

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Published on
May 22, 2023

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