Need a Facebook Ads substitute for your business? There’s always an opportunity to expand your company by exploring new ad networks, whether you’re an experienced PPC advertiser or just starting. Business owners are more likely to spend money on Facebook because it is easier.
However, identifying and converting the appropriate consumers from a large audience is a far more difficult task. It requires a lot of testing, expertise, and a large marketing budget to advertise successfully on Facebook. That is not to suggest Facebook isn’t a viable option for your company, but you should consider other options as well.
So how do you select the best Facebook ad replacement? Is it worth it? You must consider the benefits of each platform before making a final choice. To help you choose the best Facebook advertising option for your needs, we’ve complied a list of the most popular and frequently ignored alternatives, and of course – PostApex is one of them!
Top Alternatives of Facebook Ads:
1. PostApex Native Ads
PostApex is a newsletter advertising platform that connects marketers and newsletter publishers in a safe, regulated marketplace. Like Facebook, native advertising networks make it easy to reach a vast and varied audience. They may be even more successful than Facebook advertising in the long run.
Native advertising may promote a wide range of goods and services since it is so versatile. When it comes to eCommerce, gaming, healthcare, and online education, it excels particularly well.
Native advertising is less expensive than Facebook Advertising. A typical desktop campaign’s CPC falls between $0.50 and $1.00 on average. Advertisers often bid between $0.20and $0.80 for mobile marketing.
Pros
· Boost campaign performance
· You get the right audience
· Greater transparency and straightforward approach
· Better CTR than other display ads
2. Reddit Ads
Reddit is a popular forum-style website with a diverse user base. This forum has over 330 million monthly visits. One of Reddit’s most distinctive characteristics is that it allows users to remain anonymous. Unlike other social networking sites, Reddit always prioritize unique and valuable information.
Reddit offers subreddits for virtually any topic on the internet, so you can quickly discover material to follow or discuss. You can do the same on Facebook Groups, although they are not as niche-focused. On Reddit, you can build CPC advertisements in two different formats: sponsored posts or videos.
Pros
· Focus on the right audience
· Lower costs
· Offers more demographic data
· Community engagement
3. Quora Ads
Quora advertisements are a fantastic way to get in front of your target consumer in a marketing funnel’s engagement and traffic and generation phases. Building authority on subjects and trends is one of the most effective ways to increase traffic to your website and boost sales.
Quora has a monthly active user base of 300 million people. If you have worked Facebook Ads before, switching to Quora will be simple since both platforms utilize a three-tier campaign structure. Due to its CPC-based strategy, it has some similarities to Google Ads and Facebook Ads.
Pros
· Quality content
· A large engaged audience
· Ads are measurable
· Good user intention
4. Instagram Direct Influencer Ads
Instagram is a PPC advertising beast unto itself. You may share pictures and videos through Instagram, which is a mobile social networking app. Currently, Instagram has an audience engagement rate of 58 percent greater than Facebook, with more than500 million monthly active users.
If you want to make an Instagram ad, choose Instagram placements while creating the ad. Instagram has a higher CPC than Facebook advertising, but it also has a greater rate of interaction. Instagram’s audience is believed to be considerably younger than active Facebook users.
Pros
· Higher engagement rate
· Boost brand awareness
· Budget-fit
· Keep track of your success
It would be a grave mistake to focus all of your paid marketing efforts on Facebook alone when there are other options available. We’ve just scratched the surface of what’s possible in the realm of digital advertising. Remember, ad channels don’t come in a single shape or size. Take the time to find out what kind of advertising is most effective in helping you achieve your company’s goals!
