The Impressive Numbers Behind Email Marketing
According to the Data & Marketing Association, the average return on investment (ROI) for email marketing is $38 for every $1spent. This makes email marketing one of the highest performing channels in terms of ROI. The same study found that email has an open rate of around20-25%, meaning that 1 in 4 emails sent to customers are opened and read. This s a significantly higher rate than other digital marketing channels, such as social media.
Moreover, email marketing has the ability to drive conversions. The click-through rate (CTR) of email campaigns is often around3%, which is much higher than the CTR of other digital marketing channels. This means that email marketing is highly effective at getting customers to take action, whether it be to make a purchase, sign up for a newsletter, or visit a website.
One of the key benefits of email marketing is its reach. Nearly 4 billion people use email globally, making it one of the most widely used forms of communication. This means that businesses have the opportunity to reach a large and diverse audience through email marketing. Additionally, email marketing is a highly personal form of communication, as it is sent directly to the inbox of the recipient. This personalization allows businesses to build strong relationships with their customers and improve customer engagement.
Email Marketing – Superior to Social Media
It would be easy to think that social media is the superior form of marketing in this day and age, with many companies seeming to make it at the forefront of their marketing strategies. Yet the numbers just don’t seem to back this:
And these figures are only the tip of the iceberg. Websites such as CampaignMonitor, Optinmonster, and MailChimp have a wealth of articles and statistics which highlight the incredible power of email marketing.
Why Email Newsletter Marketing Stands Out
One of the key benefits of email marketing is its ability to target a specific audience. Subscribers to an email newsletter have already expressed an interest in the business and its products or services, making it a highly targeted form of advertising. This targeted approach leads to higher engagement rates, with email newsletters often having higher open and click-through rates compared to social media posts.
Another advantage of email marketing is the ability to measure success. Metrics such as open rates and click-through rates allow businesses to see exactly how their campaigns are performing and make data-driven decisions for future campaigns. In contrast, social media metrics can be more difficult to interpret and do not always provide a clear picture of the success of a campaign.
Email marketing also allows for a more personalized experience for the customer. Businesses can segment their email list and send targeted messages to different groups of subscribers, providing a more tailored and relevant experience for the customer. This personalized approach helps to build long-term relationships with customers and improve engagement.
In addition, email marketing is often a more cost-effective option compared to other forms of advertising, including social media. With email marketing, businesses have complete control over the content and design of their campaigns, giving them the ability to create high-quality, professional campaigns that reflect their brand image.
How PostApex Can Help You Reach New Clients
Here at PostApex, we give advertisers the opportunity to meet newsletter owners so they can advertise to an engaged and targeted audience for a fraction of the cost of other less effective methods of marketing.
Our marketplace is completely free to browse and features over 400 different newsletters, on a variety of topics, from fashion and retail to tech and finance.
Check out how to establish your own brand voice if you’re unsure of which direction to take your newsletter branding in!
