All the Apple new privacy updates are increasing the privacy options for Apple users. But, simultaneously urging the digital markers to rethink their marketing plans in a coming couple of months.
Are you a business or financial professional that needs to stay on top of the latest news and opinions in your field? Then you’ll want to sign up for the Morning Brew email!
Email newsletters are quickly becoming one of the most attractive platforms for advertisers, and the market is growing faster than ever. In fact, Morning Brew, a newsletter focused on business news, was just recently valued at $75mn. Moreover, amid the COVID-19 pandemic, this growth was even further accelerated. Recent studies have shown that the global market for Email Marketing estimated at US$7.5bn in the year 2020, is projected to reach a revised size of US$17bn.
We are witnessing the transformation of digital advertising in real-time. According to Statista, around 300 billion emails were exchanged every day worldwide in 2020. This figure is projected to rise to over 375 billion daily emails in 2025.
Businesses are turning to email newsletters like PostApex over social media to advertise because of the higher engagement rates, personalized experiences, measurable success, long-term relationship building, cost-effectiveness, and control offered by email newsletters.
Marketing has a history as long as ancient civilization and it grew and developed alongside technology and trade. To think of what’s the best for us and what is the future we need to go back in time and see how it began!
